The Marketing practice of creating a Company
name, symbol and design that identifies one
product from another.
Your brand is your promise to your customer. Telling them who you are, what to expect, separating you
from your competitors. Born from who you are, who you want to be and what people perceive you to be.
Take some time to
think about who you are.
Are you the innovative type or
experienced, reliable one?
What is your product? High cost, high quality or low cost, high value?
You cannot be all things to all people. Who you are should be based on who
your customers want and need you to be
The Foundation
The foundation of your brand is your logo, your website, packaging and promotional
materials. Your Typeface and colours you choose. All of these communicate your brand
The Foundation -Added Value
Added value comes from perceived quality. A good brand promotes an emotional
attachment
And finally
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