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Branding made simple

The Marketing practice of creating a Company

name, symbol and design that identifies one

product from another.

Your brand is your promise to your customer. Telling them who you are, what to expect, separating you

from your competitors. Born from who you are, who you want to be and what people perceive you to be.

Take some time to

think about who you are.

Are you the innovative type or

experienced, reliable one?

What is your product? High cost, high quality or low cost, high value?

You cannot be all things to all people. Who you are should be based on who

your customers want and need you to be

The Foundation

The foundation of your brand is your logo, your website, packaging and promotional

materials. Your Typeface and colours you choose. All of these communicate your brand

The Foundation -Added Value

Added value comes from perceived quality. A good brand promotes an emotional


And finally

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